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When Sony first got into the handheld market, they made a massive splash. Previously, Nintendo was the dominant force in the marketplace. With their line of Game Boy consoles that eventually evolved into the DS lineup, there was essentially a monopoly. Also during the time, there was a big rivalry between the three big names in gaming, Microsoft, Nintendo, and Sony. After several years of owning the mobile marketplace for hardcore gamers, Sony decided to throw their hat into the ring.